Atlanta has traded C Dwight Howard to the Charlotte Hornets just 2 days before the 2017 NBA Draft. Click HERE for the ESPN story. This means the Hawks are going to launch #Hawks2020 The goal – build a team that can realistically compete for an NBA title by 2020. The Hawks are looking to create a sustainable winner that creates real fan allegiance. They want to develop this a way like ATLUTD soccer and the Falcons.
Have a style of play that is both easy to watch and players easy to root for. The Hawks plan to control their brand from top to bottom.
They are using cutting edge fan engagement to keep fans connected and excited about the team. Great social media, in-game promotions and personalized VIP experience via the Hardwood Club draws upscale millennials and a diverse group of fans to buy in as they move into the future. Atlanta also looks maximize control of all aspects of player training, development, and health. There is a 90,000 sq ft combined practice and sports science facility in partnership with Emory Healthcare. Soon there will be a brand new D league facility built in College Park less than 20 miles south of Atlanta.
Eventually there will be development of The Gulch area near Philips Arena into a work, live, play development similar to the area around the Battery adjacent to the Braves SunTrust Park.
The Hawks even offer special ticket packages to new Moms with Grady hospital. Pretty soon it might be engineering Hawks fans from birth, and players from High School to the NBA in the Hawks mold.
A kind of Sports genetic engineering. Hmm Atlanta Hawks the first GMO NBA franchise..